Likewise, Justin Timberlake's 2018 Super Bowl halftime performance was responsible for a 534 percent increase in his music sales. His commute from Brighton to London means that his working life is a tunnel he enters on a Monday and from which no daylight is glimpsed. Lady Gaga, for example, took part in the 2017 Super Bowl halftime, and her music sales skyrocketed by over a thousand percent. During the week, Peter, 62, is too busy to be lonely. As it turns out, literally every artist who has gone on stage during Super Bowl halftime has received a huge windfall that can be traced back to their performance. Actually, it's exactly like that - except NFL exposure is worth more than money. Now, this sounds like one of those horror stories where an artist is offered exposure instead of money. In a roundabout kind of way, the Weeknd essentially paid the NFL to perform he sunk $7 million into the halftime show to make it exactly what he wanted it to be (via Billboard). This year’s show comes with the added complication of the coronavirus pandemic, which has pared the size of the stadium’s audience by about a third.The NFL hides many Super Bowl halftime show secrets, but the organization's biggest closet skeleton is that it has never paid a single halftime performer, and the Weeknd is no exception. Typically, the halftime show, valued at about $13 million, requires months of planning to pull off. The hype around his now-longer halftime performance follows a disappointing lack of Grammy 2021 nominations, despite the commercial success of his latest album, “After Hours,” which spawned countless viral dance videos on TikTok with the hit single “Blinding Lights.” With an even longer halftime show this year, fans are wondering just what The Weeknd will do to his face to keep the masses entertained. The Weeknd opened up his own wallet for Sunday’s Super Bowl halftime show performance. The Weeknd has denied reports he will perform a super-long halftime show at Super Bowl 2021. Though he later appeared to have his old face back again in a trailer for the Super Bowl, fans have begun to wonder what new look he might unveil at this year’s show. The schtick carried into his latest music video for “Save Your Tears,” which featured him with some disturbing CGI plastic surgery. The Weeknd, whose real name is Abel Tesfaye, has been staging an elaborate lead-up to his performance at Tampa Bay, Florida’s Raymond James Stadium, appearing in public with an increasingly beat-up face. As in previous years, it will be roughly 12-13 minutes long.” The Weeknd stopped his Saturday night concert after only a few songs and canceled the show at Los Angeles SoFi Stadium, telling the audience that hed lost his voice and was unable to continue. Billboard issued the following statement: “A previous version of this story incorrectly stated that The Weeknd’s Super Bowl halftime performance would be 24 minutes long. The Weeknd performs onstage during his 'After Hours Til Dawn' tour at Mercedes-Benz Stadium on Augin Atlanta, Georgia. However, reps for the singer told The Post that was incorrect, and that he’ll be performing for the usual length of about 13 minutes.

However, a teaser for the show features a montage of fans enjoying “Blinding Lights,” including a grocery store worker and a pool cleaner dancing to his tune like no one’s watching.īillboard reported Thursday that the show would be twice as long. The singer remained mum on what exactly the money will be spent on, or the setlist he expects to perform.

The Weeknd shows real face after ‘plastic surgery’ shocked fans He fronted the show with his own money to “make this halftime show be what he envisioned,” said his manager, Wassim “Sal” Slaiby, 41. Last year’s halftime show, headline by Jennifer Lopez and Shakira, drew about 102 million viewers.īut with more fans forced to stay home this year - and likely glued to their TVs - The Weeknd said he’s hoping to make his show a more “cinematic experience,” he told Billboard. The soda company said it would instead focus on its halftime show featuring the Grammy-winning, TikTok dance-inspiring “Blinding Lights” performer. This comes after Pepsi, which sponsors the halftime show, announced that it was joining other advertisers in scaling back their Super Bowl 2021 commercials. The singer, 30, will put $7 million of his own money into this year’s performance, according to Billboard. Published: Tuesday 2nd Feb 2021 by Ryan The Weeknd is not afraid to spend money in order to make money. The Weeknd is going all in for this year’s Super Bowl halftime show. Girlfriend reflects on Bucs’ Super Bowl win in Rob Gronkowski tributeĪntonio Brown heads back to Florida home after wild Buccaneers exit The 10 best Super Bowl national anthem performances of all time The one thing Rams star ‘despises’ about Super Bowl celebrations

The weeknd spent money